For Bomavyabari Thaiyall — a charming crochet artistry brand founded by a young entrepreneur — we created a brand identity that captures the warmth, creativity, and craftsmanship behind every handmade doll. The elegant logo intertwines a delicate needle and flowing thread within the brand initials, symbolizing artistry and emotion woven together. The soft, fluid strokes reflect the texture of yarn, while the minimalist monochrome aesthetic keeps the identity timeless and adaptable across mediums. We extended this visual story through playful doodles of crochet dolls for packaging, giving the brand a personal, handcrafted charm that truly feels made with love.